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The Ball has been described as football’s equivalent to the Olympic Torch. Every four years, The Ball kicks off from its “Mount Olympus” in London and travels overland to the World Cup. During each journey, The Ball participates in education, fundraising, advocacy, press and PR activities in support of some inspiring causes. In past journeys, this has resulted in direct engagement with tens of thousands of people along the way and millions of dollars worth of publicity.

Spirit of Football takes football back to its roots but also relates football to the modern world - one where fair play and respect should not only be a part of every game but a way of life.