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Chris Cox

Today we’re launching a pilot test of Reactions — a more expressive Like button.

As you can see, it’s not a “dislike” button, though we hope it addresses the spirit of this request more broadly. We studied which comments and reactions are most commonly and universally expressed across Facebook, then worked to design an experience around them that was elegant and fun. Starting today Ireland and Spain can start loving, wow-ing, or expressing sympathy to posts on Facebook by hovering or long-pressing the Like button wherever they see it. We’ll use the feedback from this to improve the feature and hope to roll it out to everyone soon.

October 8, 2015 at 2:16pmPublic

Evan Priestley

Where are "Pterodactyl", "Baby Tequila" and "The World Burns"?
196Oct 8, 2015

Stefan Parker

Rolling it out in Ireland first? Ah, the luck of the Irish.
244Oct 8, 2015

Priscilla Scala

*Love* this :)
28Oct 8, 2015

John Boyd

This is the result of great work by Nick Merola and other members of the Engagement research team!
18Oct 8, 2015

Tuhin Kumar

Glad to see this go out.
16Oct 8, 2015

Hernan Asorey

Test and optimize is always the smart path. I will use it as I see it. I really like the icons and the expansion of the same CTA being visual. Results will tell.
7Oct 8, 2015

Tony DeLisi

Badass, Chris. Cheers to nuance.
2Oct 8, 2015

Cipora Herman

Love this Chris! Congrats. So fun and useful.
2Oct 8, 2015

Scott Trattner

Dope
3Oct 8, 2015

Omoju Miller

I think a thumbs down would have sufficed
39Oct 8, 2015