Chris Cox
Today we’re launching a pilot test of Reactions — a more expressive Like button.
As you can see, it’s not a “dislike” button, though we hope it addresses the spirit of this request more broadly. We studied which comments and reactions are most commonly and universally expressed across Facebook, then worked to design an experience around them that was elegant and fun. Starting today Ireland and Spain can start loving, wow-ing, or expressing sympathy to posts on Facebook by hovering or long-pressing the Like button wherever they see it. We’ll use the feedback from this to improve the feature and hope to roll it out to everyone soon.
October 8, 2015 at 2:16pmPublic
John Boyd
This is the result of great work by Nick Merola and other members of the Engagement research team!
Hernan Asorey
Test and optimize is always the smart path. I will use it as I see it. I really like the icons and the expansion of the same CTA being visual. Results will tell.
