UP Fight! by UP Diliman
Without a doubt, the unintended, unauthorized and unofficial release of one of the options for the new logo of the UP Fighting Maroons created not only confusion but also resentment.To be sure, the UP administration officials were as surprised as the rest of the UP community composed of varsity athletes, team coaches, students, faculty, non-academic personnel and alumni.In any case, as far as the Office of the Vice Chancellor for Research and Development (the UP Diliman office assigned to oversee the use of UP intellectual property) is concerned, there is NO official logo for the UP Fighting Maroons, so the UP Seal is usually attached to the jerseys of the student-athletes. Moreover, the use of UP System registered trademarks like the Oblation, and sometimes the UP Seal, in UAAP broadcasts, are unofficial renditions meant to identify the UP teams. However, the use of these registered trademarks has to be guided by the 2007 UP Brand Book.
In light of the uproar, or outcry, the UP administration officials tapped the help, support and assistance of #nowheretogobutUP, a volunteer alumni group helping UP sports. First, a new design team was formed, where topnotch UP alumni in the design industry were requested to work PRO BONO for the love of alma mater.Second, this new design team was introduced to the old design team so its members could all work together as one team.Third, different stakeholders (varsity athletes, team coaches, students, faculty, non-academic personnel and alumni) were invited for a series of presentations, consultations and discussions. In addition, online contributions of thoughts, sketches, drawings, ideas and opinions and were also solicited and thereafter considered.Fourth, after all of the stakeholders who participated in the series of presentations, consultations and discussions have unanimously given their consent, conformity and concurrence, the new logo and its various applications were submitted to the UP administration officials for approval.Fifth, finally, a logo for the UP Fighting Maroons, including its various applications, have been approved by UP, which we are releasing now to the public.
THE DESIGN TEAM
Team Coordinators from #nowheretogobutUP: Mandy Reyes and Pete Jimenez
Mandy Reyes studied Broadcast Communications at the UP College of Mass Communications. He is a veteran TV commercial director with more than 30 years of experience in the advertising industry. He is the founder of Industria Productions, one of the leading production houses in the country whose client roster includes: KFC, Tokyo Tokyo, Mister Donut, Motolite, NutriAsia, Monde Phils., and Del Monte among others.
Pete Jimenez is a Visual Communications graduate of the UP College of Fine Arts. He is a veteran advertising man. He is also a painter and a sculptor by profession. He is President of Optima Digital, the top post-production house in the country, whose roster of clients includes: PLDT, Nestle, Procter & Gamble, RFM Corporation, Unilever, Universal Robina Corporation, KFC, McDonald’s, Alaska and Monde among many others.
Team Leader of the Design Team: Dan Matutina
Dan Matutina is a Visual Communications graduate of the UP College of Fine Arts. He is a designer & illustrator who has worked on projects for companies such as Google, Pinterest, Airbnb, Samsung, Blackberry, WIRED Magazine, Fast Co., Wallpaper*, Foreign Policy, Coca-Cola, Havaianas, Heineken, Nike, ESPN Magazine and The Wall Street Journal among others. In 2013, Dan received the prestigious Young Guns Award by the Art Directors Club in New York. Dan is the co-founder of Plus63 Design Co.Plus63 Design Co. is a design studio that creates brand identities, strategize communications, design and illustrate for print & web. The studio has created brand identity work for clients in the Philippines and abroad. They value simplicity in design and experimentation. Plus63 Design Co. is Dan Matutina, Bernice De Leon-Yumul, Joanna Malinis & Raxenne Maniquiz.
Team Members of the Design Team: Kay Aranzanso, Ralph Guibani and AJ Dimarucot
Kay Aranzanso is a Visual Communications graduate of the UP College of Fine Arts. She is a designer and an illustrator dabbling in graphic design, illustration, murals and hands-on chalk lettering projects. Because of her unique aesthetic, her works have graced pages of well-known publications, both local and international. She also lends her design know-how by working with creative firms such as And A Half Design Studio and Ang Ilustrador ng Kabataan.
Ralph Guibani is a Visual Communications graduate of the UP College of Fine Arts. He used to serve the college and university student council, and while he was a drummer for the UP Pep Squad. He is currently a Jr. Art Director for BCD Pinpoint, and plays guitar for his band Verbacoma in his free time.
AJ Dimarucot studied Industrial Engineering at the UP College of Engineering. He is a graphic designer, entrepreneur and restaurateur. As a designer, he is known for his iconic work on t-shirts, having designed for the likes of Manny Pacquiao and Michael Jackson. He is known in the crowd-sourced t-shirt design circles for having his art printed several times over at Threadless.com and Designbyhumans.com. His roster of clients includes: Nike, Jordan Brand, Adidas, and Uniqlo. From US to Japan to his hometown of Manila, his t-shirts are worn all over the world.
Without a doubt, the unintended, unauthorized and unofficial release of one of the options for the new logo of the UP Fighting Maroons created not only confusion but also resentment.To be sure, the UP administration officials were as surprised as the rest of the UP community composed of varsity athletes, team coaches, students, faculty, non-academic personnel and alumni.In any case, as far as the Office of the Vice Chancellor for Research and Development (the UP Diliman office assigned to oversee the use of UP intellectual property) is concerned, there is NO official logo for the UP Fighting Maroons, so the UP Seal is usually attached to the jerseys of the student-athletes. Moreover, the use of UP System registered trademarks like the Oblation, and sometimes the UP Seal, in UAAP broadcasts, are unofficial renditions meant to identify the UP teams. However, the use of these registered trademarks has to be guided by the 2007 UP Brand Book.
In light of the uproar, or outcry, the UP administration officials tapped the help, support and assistance of #nowheretogobutUP, a volunteer alumni group helping UP sports. First, a new design team was formed, where topnotch UP alumni in the design industry were requested to work PRO BONO for the love of alma mater.Second, this new design team was introduced to the old design team so its members could all work together as one team.Third, different stakeholders (varsity athletes, team coaches, students, faculty, non-academic personnel and alumni) were invited for a series of presentations, consultations and discussions. In addition, online contributions of thoughts, sketches, drawings, ideas and opinions and were also solicited and thereafter considered.Fourth, after all of the stakeholders who participated in the series of presentations, consultations and discussions have unanimously given their consent, conformity and concurrence, the new logo and its various applications were submitted to the UP administration officials for approval.Fifth, finally, a logo for the UP Fighting Maroons, including its various applications, have been approved by UP, which we are releasing now to the public.
THE DESIGN TEAM
Team Coordinators from #nowheretogobutUP: Mandy Reyes and Pete Jimenez
Mandy Reyes studied Broadcast Communications at the UP College of Mass Communications. He is a veteran TV commercial director with more than 30 years of experience in the advertising industry. He is the founder of Industria Productions, one of the leading production houses in the country whose client roster includes: KFC, Tokyo Tokyo, Mister Donut, Motolite, NutriAsia, Monde Phils., and Del Monte among others.
Pete Jimenez is a Visual Communications graduate of the UP College of Fine Arts. He is a veteran advertising man. He is also a painter and a sculptor by profession. He is President of Optima Digital, the top post-production house in the country, whose roster of clients includes: PLDT, Nestle, Procter & Gamble, RFM Corporation, Unilever, Universal Robina Corporation, KFC, McDonald’s, Alaska and Monde among many others.
Team Leader of the Design Team: Dan Matutina
Dan Matutina is a Visual Communications graduate of the UP College of Fine Arts. He is a designer & illustrator who has worked on projects for companies such as Google, Pinterest, Airbnb, Samsung, Blackberry, WIRED Magazine, Fast Co., Wallpaper*, Foreign Policy, Coca-Cola, Havaianas, Heineken, Nike, ESPN Magazine and The Wall Street Journal among others. In 2013, Dan received the prestigious Young Guns Award by the Art Directors Club in New York. Dan is the co-founder of Plus63 Design Co.Plus63 Design Co. is a design studio that creates brand identities, strategize communications, design and illustrate for print & web. The studio has created brand identity work for clients in the Philippines and abroad. They value simplicity in design and experimentation. Plus63 Design Co. is Dan Matutina, Bernice De Leon-Yumul, Joanna Malinis & Raxenne Maniquiz.
Team Members of the Design Team: Kay Aranzanso, Ralph Guibani and AJ Dimarucot
Kay Aranzanso is a Visual Communications graduate of the UP College of Fine Arts. She is a designer and an illustrator dabbling in graphic design, illustration, murals and hands-on chalk lettering projects. Because of her unique aesthetic, her works have graced pages of well-known publications, both local and international. She also lends her design know-how by working with creative firms such as And A Half Design Studio and Ang Ilustrador ng Kabataan.
Ralph Guibani is a Visual Communications graduate of the UP College of Fine Arts. He used to serve the college and university student council, and while he was a drummer for the UP Pep Squad. He is currently a Jr. Art Director for BCD Pinpoint, and plays guitar for his band Verbacoma in his free time.
AJ Dimarucot studied Industrial Engineering at the UP College of Engineering. He is a graphic designer, entrepreneur and restaurateur. As a designer, he is known for his iconic work on t-shirts, having designed for the likes of Manny Pacquiao and Michael Jackson. He is known in the crowd-sourced t-shirt design circles for having his art printed several times over at Threadless.com and Designbyhumans.com. His roster of clients includes: Nike, Jordan Brand, Adidas, and Uniqlo. From US to Japan to his hometown of Manila, his t-shirts are worn all over the world.
1,376 Likes34 comments
Matthew Encinas and 1,375 others like this.
Bella Balisi-Bevilacqua
Dan Matutina!!!! And the rest of your team!!! Congrats!!!!! Yayyyy!!! I have been reading your posts and was clueless that all of it was this!!! I like the design!!! You make the UP community really proud of you! God bless always my friend!!! 
7 yrsReport
Ray Arvin Rimorin
Cannot unsee the text "UMP". Subliminal militarization aside, at least it is a reputable firearm.
7 yrsReport
Mark Bala
I do know that UP is left leaning but I still prefer oble. Oble is to UP while the raised left fist is to any left leaning entity
7 yrsReport
James Relativo
ANG GANDA. Plus, very UP -- militante, makabayan. I wouldn't settle for anything less 
7 yrsReport
Henrison Agustin
lefty as UP is well-known to be an initiator of change, the anti statis quo, just my two cents
7 yrsReport
Lorna Adlawan-Fernandez
This is teodor teh's design... Not too happy... Like te first one more
7 yrsReport
Jaime Jimmy Kwong
LEGIT ANG PAGKAPANALO NG UP MAROONS,HINDI DIYAN NAG CAGULANGAN!😊CONGRATZ!
3 mosReport
