Facebook

To see insights about your Page:

To see more insights or to export insights, log into Facebook from a computer.

Insights provide information about your Page's performance, like demographic data about your audience and how people are responding to your posts.

Keep in mind that you can only access data in Page Insights for the last 2 years, and demographic data, such as age, gender and location, are available in Page Insights once there is data for 100 or more people. Pages categorized as a Community Page don't have Insights.

You can use Insights to:

Page views are the number of times a Page's profile has been viewed by people, including people who are logged into Facebook and those who aren't.

Reach is the number of people who saw any content from your Page or about your Page. This metric is estimated.

Impressions are the number of times any content from your Page or about your Page entered a person's screen.

We update the organic impressions metric to factor in new products and changes to Facebook. Keep in mind that because of the many ways content can be created and shared on Facebook, the actual number of organic impressions may not currently be reflected in this metric (or any metrics that use organic impressions, including page views and reach).

To see the number of people who viewed your Page:

Post reach is the number of people who saw any of your posts at least once. This metric is estimated.

Paid reach is the number of people who had a paid post from your Page enter their screen. Organic reach is the number of people who had an unpaid post from your Page enter their screen. Organic reach can be broken down into viral and nonviral:

If your post reaches someone through both paid and organic distribution, they're counted toward each. Keep in mind that the sum of organic and paid reach won't always equal post reach. For example, if one person sees your post through both organic and paid distribution, they'll be counted as 1 in organic reach, 1 in paid reach, and 1 in post reach.

There are many factors that affect reach, including how people are engaging with your Page's content, how people have engaged with similar types of content in the past, the quality of the content and other factors such as time of day and whether people are on Facebook on their mobile phone or computer. It's normal for reach to change based on these factors.

To see insights for all of your Page's videos for a given time period:

From here, you can see the total number of times your Page's videos have been viewed for more than 3 seconds.

To see how many people clicked your Page's action button, mobile phone number, websiteor address:

To see the number of clicks by age and gender, country, city and device, you'll need to log into Facebook on a computer.

When someone follows your Page, it means they may receive updates about your Page in their News Feed.

Keep in mind that whenever someone likes your Page, they automatically follow it, which is included in your total number of Page follows in Page Insights.

To see insights about your Page's followers:

From here, you can see insights about the number of new people who have followed your Page, broken down by paid and non-paid.

Insights about your Page's recommendations are the number of times that people have recommended your Page in posts or comments.

To see insights about your Page recommendations:

From here, you can see the number of times people have recommended your Page in the last week. Keep in mind that there will only be data available for recommendations if your Page has actually been shared as a recommendation.

To export your Page's insights data, log into Facebook on a computer.

Once you've logged into Facebook on a computer, to export your Page's insights data: