Mercedes-Benz-Success Story
Mercedes-Benz brand is amongst the most valuable and well-known brands on a global scale. They have been present since the beginning of the crazy automotive industry. Their brand went through several rough patches but somehow always ended up as the brand everyone knew or even loved.
Their journey to this status has been a fascinating one; so let’s take a look at how the brand changed the automotive industry.
Mercedes Benz is one of the most celebrated names among the Luxury automobile brands in the world. The German automobile company has been around for more than a century, now operated by Daimler-Benz, and is headquartered in Stuttgart, Germany. The people behind Mercedes are responsible for the dawn of the modern-day internal combustion engines, in the true sense they invented the automobile.
Carl Benz is regarded to be the founder of this company, his 1986 patent 'Benz Patent Motorwagen' is widely considered to be the first automobile. Later that year, Daimler along with engineer Wilhelm Maybach also converted a stagecoach with a petrol engine and got rid of horse-powered transportation. Although Benz and Daimler both stayed in south Germany and worked around the same time on their respective models, they never met each other.
'A replacement for the Horse', this is the slogan Carl Benz used for the advertisement of his 1886 Patent Motor Car. He wasn't as successful as Daimler as far as recognition and fame are concerned. Daimler's car garnered more recognition following his successful attempts in racing but he could not witness one of the most outstanding designs Maybach produced for the joint company DMG.
The success of this design is also attributed to the businessman and automobile enthusiast Emil Jellinek who bought his first Daimler car in 1897. He was so thrilled with the car that he approached Daimler and Maybach with an offer of mass production of the car, with a clause that it will be under the brand name of Mercedes instead of Daimler. Mercedes was Jellinek daughter's name, The first 'Mercedes' was marketed in 1901 and with its impressive success in the market and racing arena, Mercedes vehicles steered in a new era.
The present-day Mercedes traces its origin to Benz's 1986 creation and Daimler's automobile marketed in 1901. It became Daimler-Benz only in 1926 when Daimler-Motoren-Gesellschaft was acquired by Benz & Cie. The first Mercedes was a powerful, light-weight automobile with a low center of gravity. It was a 35hp engine and signalled the end of carriages used in automobile manufacturing. DMG holds the patent for a successful brand name 'Mercedes' since 1902 and the only thing missing was a trademark.
The sons of Daimler remembered that their father used a star for a symbol, and hence the three-pointed star was incorporated as the trademark for Mercedes. In fact, the DMG management patented the three-pointed star as well as the four-pointed star in 1909. But the three-pointed star was used and adorned the front radiator of Mercedes ever since 1910. With the Merger of DMG and Benz & Cie in 1926, the new company Daimler-Benz used the trademark of both the company and 'Mercedes' and 'Benz' was incorporated in the trademark connected with a laurel wreath.
In the 1930s, Mercedes was made famous by Adolf Hitler who drove these cars with bulletproof windshields. They were very famous during Germany's Nazi period and they have remained popular, strongly supported by their far-from-average clients.
Ever since, Mercedes-Benz is a name synonymous with Quality, Class, cutting-edge engineering and sheer brilliance and is considered one of the best automakers in the world. Today the brand produces luxury automobiles, buses, trucks and coaches.
Mercedes-Benz's slogan is 'The best or nothing'. Mercedes Benz cars are known for their Limousines which were made famous mostly in the movies and were used by diplomats as well. Today they are part of 'German Big 3' automobile manufacturers along with Audi and BMW.
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7 Practical Ways to Celebrate and Support Women Entrepreneurs
Everyone can do these simple things that can make a big difference for a female founder.
Here are seven practical ways we can celebrate and support female founders year-round.
1. Promote local women-owned small businesses on social media.
Tag them when featuring them on your social media posts, comment on their feeds, and tag friends that may be interested in learning more about the business.
2. Give a review of your favorite women-owned businesses.
Head over to Google, Yelp, Facebook, and leave a positive review on their businesses and share all the reasons why others should support the business as well. Leave detailed reasons why you are leaving five stars. It may just be your review that makes the purchasing decision for others contemplating that business.
3. Mentor a woman that is starting a business or looking to uplevel one.
Assist and become the facilitator for other women to launch and succeed in business. Donate a few hours a year to mentor, support, and directly help a woman-owned business to expand and level up their brand and outreach.
4. Host a gathering of women entrepreneurs.
Whether you host a small coffee chat on a virtual platform or, safely, a more business-centered luncheon or a casual gathering, seek to bring women together with the intention of connecting, collaborating, and supporting each other.
5. Join a women’s entrepreneur organization.
Hundreds of networking organizations support women in business and female entrepreneurs. Many are funded exclusively by membership dues, and joining them supports their mission.
6. Start your own business.
If you’ve been on the sidelines of launching your own side hustle, this may be the perfect time to get your business off the ground.
7. Make purchases from women-owned businesses:
For the holiday season, vow to purchase gifts from female entrepreneurs and women-owned small businesses. Choosing your gifts with the intention of helping and supporting women will inspire others to do the same.
You have the power to make a difference for women entrepreneurs. Hopefully, one of these simple tips can help you make a difference for someone else.
Source: Entrepreneur
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